Find out how working with women over 50 is different than other clients. Clients in this demographic are not the same with regards to strength, endurance, stamina, balance and many other factors. With an end desire of independence Debbie discusses longevity and lifespan, but more importantly: HEALTH SPAN! Includes how to market to this client base. For instance, picturing a woman spinning her grandchildren around on the beach in an ad vs showing a set of dumbbells.